Japan's Blood Type Personalities In many parts of the world, blood type is treated strictly as medical information—useful for emergencies, transfusions, or understanding basic health risks. But in Japan, it holds a much deeper meaning. Known locally as Ketsuekigata, the idea that your blood type shapes your personality is a long-standing belief that continues to influence … [Read more...] about A Guide to Ketsuekigata and Japan’s Blood Type Personalities