In an attempt to reach the younger target market — those who are currently enjoying their summer break — McDonald’s Japan released its line of McFizz soft drinks. The line includes Lemon Ginger, Blue Hawaii, and Blood Orange flavors. To top it all off, McDonald’s is pouring these fruity beverages into transparent cups with cute illustrations of a boy and girl falling in love. Just drink the soda and the clear cup reveals another person on the opposite side. So sweet. So pure. So innocent.
Well, almost. Soon, a couple of creative minds started uploading pictures of the two characters in quite a few inappropriate positions. All they had to do is change the angle, and things got rather suggestive.
Celebrating summer, McDonald’s Japan has just introduced its line of McFizz soft drinks
McDonald’s added extra flavor to these sodas by pouring them into transparent cups with cute illustrations of a boy and girl falling in love
Soon after, however, Japanese Twitter had been bombarded with pictures of the two characters in rather inappropriate positions
Turns out, if you look at the illustrations from a slightly different angle, things get rather suggestive
Japaninsides reports that McDonald’s Japan has yet to stop the decorative cup promotion, so for the time being you can still get them.
This isn’t the first time when McDonald’s marketing campaign runs into trouble. A few years ago, when Kate Bachelder tried to get an Egg McMuffin, things turned really weird really fast. According to the Wall Street Journal, when Kate tried to pay the cashier, she was told she wouldn’t need money.
“I had been randomly chosen for the store’s “Pay with Lovin’” campaign,” she said. The company set out to give away 100 meals to unsuspecting patrons in an effort to spread “the lovin’” on Valentine’s day, but it sounded better on paper than in real life.
“A crew member produced a heart-shaped pencil box stuffed with slips of paper, and instructed me to pick one. My fellow customers seemed to look on with pity as I drew my fate: “Ask someone to dance.” I stood there for a mortified second or two, and then the cashier mercifully suggested that we all dance together. Not wanting to be a spoilsport, I forced a smile and “raised the roof” a couple of times, as employees tried to lure cringing customers into forming some kind of conga line, asking them when they’d last been asked to dance.”
“The public embarrassment ended soon enough, and I slunk away with my free breakfast, thinking: Now there’s an idea that never should have left the conference room.”